In 2019, in partnership with Docapesca, we launched the blockchain marketplace Lota Digital. An innovative platform that reinvents the first sale of fish, directly linking potential buyers to the adherent boat in a transparent and 100% digital way.
This solution, that applies technologies like Blockchain and Artificial Intelligence, allows total traceability of fish and connects all the stakeholders in the process, from catches, going through financial transactions, to processing and logistics and cold transport, culminating in an interactive contact with the consumer through a smart label.